1 week 3 days ago
Quick-service restaurants have traditionally relied on linear television to build brand recognition and drive traffic to stores, yet, unlike digital platforms, where the path from ad exposure to online conversion is easily tracked, TV’s influence has been harder to measure. But a new study from ad analytics firm EDO suggests that’s changing.
Cameron Coats
1 week 3 days ago
Radio's "Digital First Local Media Company" has announced that senior executives will participate in two virtual investor events over the next two weeks, offering updates and engaging directly with shareholders and potential investors.
Cameron Coats
1 week 3 days ago
If 20/20 is perfect vision, then the price that Cox Media Group has agreed on to sell its five-station radio cluster in Tulsa, Okla., to a local eye doctor and entrepreneur may be a very good omen, as CMG makes its second full-market divestiture in as many years.
Cameron Coats
1 week 3 days ago
Nick Langan
1 week 3 days ago
As Memorial Day ushered in the unofficial start of summer, home improvement retailers surged to the top of the national radio advertising rankings, marking a strategic shift in seasonal marketing ahead of peak travel and renovation season, according to Media Monitors’ Spot Ten Radio rankings for the week of May 19–25.
Cameron Coats
1 week 3 days ago
Over-the-Top sports streaming platform Fubo is the latest service to double down on female-focused athletics, introducing a new Women’s Sports Zone aimed at consolidating coverage and capitalizing on heightened audience interest and advertiser demand.
Cameron Coats
1 week 3 days ago
FCC Commissioner Anna M. Gomez will bring her First Amendment Tour to Los Angeles next week, marking the campaign’s first stop outside Washington as she prepares to become the ranking - and only - Democrat on the Commission.
Cameron Coats
1 week 3 days ago
Streaming television continued its upward climb in April 2025, capturing a record 44.3% of total TV viewing, according to Nielsen’s latest edition of The Gauge. For the third consecutive month, YouTube ranked as the top media distributor, growing to a platform-high 12.4% of all television usage - its largest share to date.
Cameron Coats
1 week 3 days ago
The Media Bureau of the FCC has formally modified its rules as it pertains to FM terrestrial digital audio broadcasting systems, a change that is designed to give Xperi Corp.'s HD Radio a bigger signal contour.
Adam Jacobson
1 week 3 days ago
ATSC, The Broadcast Standards Association, has selected the Sr. VP of Standards, Policy & Advanced Engineering at NBCUniversal as the 2025 recipient of the prestigious Mark Richer Industry Leadership Medal. Clarence Hau will be honored this year with an award that salutes individuals or teams who demonstrate exemplary leadership in advancing ATSC’s mission and embody the […]
RBR-TVBR
1 week 3 days ago
Randy J. Stine
1 week 3 days ago
RW Staff
1 week 4 days ago
Nick Langan
1 week 6 days ago
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2 weeks ago
Randy J. Stine
2 weeks ago
Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital revenue at local stations, up from approximately 10% the prior year, according to Borrell Associates’ 2025 Annual Digital Benchmarking Report. Borrell estimates that local TV […]
Cameron Coats
2 weeks ago
With the FIFA Club World Cup and the Concacaf Gold Cup on the horizon, Disney Entertainment and TelevisaUnivision have announced a new multiregion streaming video distribution agreement aimed at expanding access to Spanish-language programming in both the U.S. and Mexico.
Cameron Coats