2 weeks 6 days ago
A 30-year marketing veteran who has both B2B and B2C experience is joining the NAB to serve as Chief Marketing Officer and its SVP of Global Connections and Events. His most recent role? He's exiting the Consumer Technology Association (CTA) after nearly 7 1/2 years as its Marketing VP.
Adam Jacobson
2 weeks 6 days ago
While Domino's is again the big leader at Spot Cable and Progressive easily takes the auto insurance specialist crown once again, the latest Media Monitors data show one of the oldest quick-service restaurant chains is back with a new campaign.
Adam Jacobson
2 weeks 6 days ago
RW Staff
2 weeks 6 days ago
Applications for the 2024-2025 mentorship program now honoring retired RAB leader Erica Farber are now open. Candidates in the radio broadcasting industry are invited to apply by Friday, November 22.
RBR-TVBR
3 weeks ago
Randy J. Stine
3 weeks 2 days ago
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3 weeks 2 days ago
The publicly traded radio station ownership group with properties in markets such as Philadelphia, Boston, Tampa-St. Petersburg and Detroit has decided to release its third quarter earnings report prior to the Opening Bell on Wall Street this Tuesday — Election Day in the U.S.
Adam Jacobson
3 weeks 2 days ago
Nick Langan
3 weeks 2 days ago
RW Staff
3 weeks 2 days ago
A Local Management Agreement has been signed that sees La Mega Media Inc. and Lazo Media LLC "taking a significant step to expand Spanish-language programming across its Ohio markets and into Indianapolis." How so? Urban One is taking the "La Mega" brand and its programming to stations in Cleveland, Cincinnati, and Columbus, Ohio, as well as Indiana's largest market.
Adam Jacobson
3 weeks 2 days ago
The technology won't be limited to ACC football, as The CW says "shoppable" programming will be expand to other live sports, scripted series, and unscripted programming across the network controlled by Nexstar Media Group.
RBR-TVBR
3 weeks 2 days ago
The Michael Sciore-led entity that presently holds equity interest in debtor-in-possession Mega-Philadelphia LLC has filed paperwork with the FCC seeking its approval of an agreement that sells his M.S. Acquisitions & Holdings' interest in the stations to an individual presently renting a unit in the Camden Boca Raton apartment tower.
Adam Jacobson
3 weeks 2 days ago
MRC Executive Director and CEO George Ivie congratulated Nielsen on the renewal of accreditation of its National Television Panel Measurement and on receiving approval to integrate its first-party streaming data into the panel measurement.
RBR-TVBR
3 weeks 2 days ago
From September 1998 through June 2017, it was a Top 40 station branded as "Mix 96.1." For the last 7 1/2 years, the FM has taken the "96.1 NOW" branding. Now, iHeartMedia has brought the "Mix" name back, but has adopted a presentation championed by its WLVE-FM in Miami.
Adam Jacobson
3 weeks 2 days ago
Why are so many self-introductions cringe-worthy? Public speaking expert and veteran PR pro Rosemary Ravinal remarks, "It’s one of the FAQs in my workshops." In this column, Ravinal sets the groundwork for polished, succinct, and relevant introductions that signal one's worth and lays the foundation for strong and lasting business relationships.
RBR-TVBR
3 weeks 2 days ago
James E. O'Neal
3 weeks 2 days ago
A newly released report from Involved Media designed to help brand clients deliver the most effective strategies suggests CMOs should not shift too much budget away from heritage, linear media channels. That's because, when it comes to long-form video consumption, broadcast and cable still rule.
Adam Jacobson
3 weeks 2 days ago
The nation's top producer of audio content for podcasting and its 800+ broadcast radio stations releases its Q3 2024 earnings on Thursday morning, and the forecast is for a good fiscal check-up from CEO Bob Pittman and COO/CFO Rich Bressler. This led Zacks Equity Research to ask if now is a good time to buy "IHRT." Investors listened.
Adam Jacobson