If you were wondering what percentage of local businesses were buying each form of advertising across 2024, as well as the average annual spending on each, Borrell Associates has the answer for you, courtesy of Adcellerant VP of Business Development Ben Bouslog.
For decades there's been little debate as to what station dominates the South Florida ratings for local news and FOX Sports' NFL coverage. Now, that station's owner is ensuring data provided by Nielsen only reinforces this fiercely independent broadcast property's strength in the Miami DMA — in addition to its Boston sibling.
In one of the biggest radio station sales to surface this year, Local Media San Diego has decided to part ways with its Adult Hits-focused FM that was once "B100" and, later, "Star 100.7," in America's Finest City. With Kalil & Co. serving as the exclusive broker, a LMS filing seeking FCC approval is on the way. Lotus Communications is the buyer.
The addition of SBS brings one of the Hispanic audio content creation and distribution companies to the HRA, whose efforts include local marketing campaigns, research, creative development, and leveraging airtime and digital platforms to promote Hispanic radio’s unique value to advertisers.
The official title is "Director of Discipleship," and it is going to an individual who will be charged with oversight of Pillar Media "Star"-branded Christian-themed radio stations, found in Denver, Cincinnati and Central New Jersey.
Access to latest music and live updates is driving market growth for Radio on a worldwide level. But, there's a caveat — the upward momentum comes with a trend toward online radio services, a newly released study from U.K.-based Technavio finds.
A Class D FM translator that until now has been part of the regional Christian-themed "Truth FM" operation is being put into new hands. But, is it a sale or a reorganization of business interests?
As RBR+TVBR reported on December 17, Sweet Tea Radio LLC. — a.k.a. the licensee led by Christy Andrulonis — is adding an FM translator serving an area between Baltimore and Newark, Del., that had been a part of the "WHGM Gold" operation. Now, she adding an AM in this region to her stable of broadcast properties.
Adam Jacobson
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