Old Brand, New Format: An iHeart ‘Mix’ Up in Alamo City
From September 1998 through June 2017, it was a Top 40 station branded as "Mix 96.1." For the last 7 1/2 years, the FM has taken the "96.1 NOW" branding. Now, iHeartMedia has brought the "Mix" name back, but has adopted a presentation championed by its WLVE-FM in Miami.