Blame political ad displacement for a 2024 dip in Automotive advertising for Radio, says BIA’s Rick Ducey. Next year will see the dollars from the industry, he predicts.
Connected TV viewership and the gap between advertisers increasingly investing in this growing platform and reaching verified audience members — versus fraudulent bots — is a hot topic. And, it is one that broadcast television ad sales leaders are increasingly having. Justin Skogen, VP of Enterprise and Government at Digital Element, addresses TV advertisers' demand for assurance in this guest column.
While it is a deeply personal experience, a well-crafted eulogy can offer comfort to others, observe the person’s life, and help you process your own emotions. Public speaking coach Rosemary Ravinal shares in this column how to write and deliver a meaningful eulogy, with tips to guide you through each stage of the process.
Inscape, which provides currency-grade smart TV data, has forged a partnership with local video advertising provider Locality the companies believe will deploy "critical insights to help resolve data reporting inefficiencies for advertisers" across local broadcast and streaming TV.
The FCC has granted a transfer of control application that will finalize a transaction that's all but rare in today's environment: an institution of higher learning is buying, not selling, a facility for its student-run FM radio station.
Are users watching less? Or are new Netflix subscribers representing "better monetization of an existing, not-growing base" of users? That's what MoffettNathanson wants to know as it took a magnifying glass to the OTT giant's first half of 2024.
The broadcast ministry led by the Wildmon family for decades is expanding with the acquisition of two FM radio stations in Alabama, one of which is on the commercial FM band.
"Newsmax is pleased to announce it has resolved the litigation brought by Smartmatic through a confidential settlement." That's all the Boca Raton, Fla.-headquartered conservative-leaning cable news network had to share on Thursday afternoon.
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