NielsenIQ has released its Mid-Year Consumer Outlook: Guide to 2025 report, which takes a closer look at macro catalysts across industries. Among the top takeaways from the study is that consumers remain determined and resilient despite uncertainty. This provides a strategic roadmap for retailers looking to win over consumers.
Six months ago, a partnership was reached between broadcast tower manufacturer Dielectric and broadcast tech company SCMS. This opened the door to a growing number of FM Radio projects for Dielectric. Today, the companies are celebrating the installation of a 12-bay antenna and a combiner in Bemidji, Minn.
America First Legal is an organization whose mission is to oppose "the radical left's anti-jobs, anti-freedom, anti-faith, anti-borders, and Anti-American crusade." Add "anti-Soros" to its list of goals, as it has launched an investigation into the FCC for what it calls the "apparent fast-tracking" of Audacy Inc.'s post-bankruptcy restructuring plan.
Blame political ad displacement for a 2024 dip in Automotive advertising for Radio, says BIA’s Rick Ducey. Next year will see the dollars from the industry, he predicts.
Connected TV viewership and the gap between advertisers increasingly investing in this growing platform and reaching verified audience members — versus fraudulent bots — is a hot topic. And, it is one that broadcast television ad sales leaders are increasingly having. Justin Skogen, VP of Enterprise and Government at Digital Element, addresses TV advertisers' demand for assurance in this guest column.
While it is a deeply personal experience, a well-crafted eulogy can offer comfort to others, observe the person’s life, and help you process your own emotions. Public speaking coach Rosemary Ravinal shares in this column how to write and deliver a meaningful eulogy, with tips to guide you through each stage of the process.
Inscape, which provides currency-grade smart TV data, has forged a partnership with local video advertising provider Locality the companies believe will deploy "critical insights to help resolve data reporting inefficiencies for advertisers" across local broadcast and streaming TV.
The FCC has granted a transfer of control application that will finalize a transaction that's all but rare in today's environment: an institution of higher learning is buying, not selling, a facility for its student-run FM radio station.
Adam Jacobson
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